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Description
A stunning portrait of the Palazzo della Civiltà Italiana in Rome, the iconic building where Fendi relocated its headquarters.
In 2015, the storied fashion house Fendi moved its headquarters into the Palazzo della Civiltà Italiana in Rome, a stark white cube perforated by symmetrical arches. Originally commissioned as part of an exhibition on Roman civilization for the 1942 world’s fair, the architects took their cues from ancient history to create a building that was quintessentially Roman yet decidedly modern, earning its nickname “the Square Colosseum.”
Because of its striking appearance and iconic status, the palazzo subsequently made appearances in a number of films by directors such as Roberto Rossellini, Federico Fellini, and Peter Greenaway. The building remained relatively abandoned throughout much of its existence, until its recent inhabitance by the always forward-thinking house of Fendi, an experience which Karl Lagerfeld has likened to being “on a spaceship transported into the future.”
Featuring photographs by famous artists such as Gabriele Basilico, Franco Fontana, and Lagerfeld, this gorgeously illustrated volume takes the reader on a fascinating tour through art, architecture, culture, and history.
About the Author
Franco La Cecla is an architect and anthropologist who has taught cultural anthropology at universities in Venice, Milan, Paris, Barcelona, Berkeley, and Lausanne. His books include Against Architecture.