Description

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Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge that will be interpreted by strangers. If you ever wished for a good writer, right on staff, ready to take on projects, major or routine, here's the help you're looking for.

About the Author

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Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.