Description

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Explore the A to Z of modern advertising.

Graphis Advertising 2025 From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.

A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.

About the Author

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B. Martin Pedersen, CEO, Publisher, Designer, and Editorial Director at Graphis, is distinguished within the design industry for his sophisticated and enduring design sensibilities. Under his leadership, Graphis organizes highly reputable international juried award competitions spanning the areas of Design, Advertising, Photography, Illustration, and New Talent. These competitions serve to discover, acknowledge and promote exceptional talent globally. Moreover, Mr. Pedersen is renowned for producing some of the highest-quality books in the design industry. His contributions to the field have been recognized extensively with high-profile honors and awards. Among these are numerous commendations from the AIGA, Art Directors Club, and Type Directors Club. He has been conferred the inaugural Herb Lubalin Award for Excellence in Editorial Design by the Society of Publication Designers, the National Magazine Award for the Best Designed Magazine of the Year by Columbia University, and the AIGA Gold Medal for Lifetime Achievement in Design. Furthermore, Mr. Pedersen has had the distinction of being inducted into the Art Directors Club Hall of Fame. He also holds the status of a member in the prestigious Alliance Graphique International (AGI). B. Martin Pedersen's portfolio and work represent a remarkable testament to his profound impact on the design industry.